Murat Unal, Ph.D.

Economist @ Amazon

I am an Economist and Marketing Data Scientist. My expertise is in developing scalable solutions for optimal decision-making at the individual level in business settings ranging from retail profitability management to personalized targeting and improving the customer experience in online marketplaces. I build my solutions by applying the latest causal machine learning and observational causal inference methods as well as designing and analyzing online experiments. I am also a technical writer for Towards Data Science, a Medium publication, where I publish articles for practitioners on methods and applications in causal inference as well as marketing data science.