Murat Unal, Ph.D.

Economist @ Amazon

I am an Economist and Marketing Data Scientist. My areas of expertise include personalized marketing, profitability management and improving the customer experience in online marketplaces. I solve challenging business problems in these areas by designing and analyzing experiments, applying causal inference, machine learning as well as causal machine learning methods. I am also a technical writer for Towards Data Science, a Medium publication, where I regularly publish articles for practitioners on methods and applications in causal inference as well as marketing data science.