What is the Value of Improving the Customer Experience in E-Commerce?
Improve customer experience and increase engagement at your online store by simplifying checkout.
Fewer Clicks, More Purchases
We study how introducing a one-step checkout algorithm impacts consumer behavior and the economic value it generates for retailers in e-commerce.
Product for Evaluating Decision Rules
In this project, I leveraged ideas from economics and reinforcement learning to build a product that enables evaluating decision rules offline, fast, scalable and reliable manner.
The Impact of Online Product Sampling on Customer Behavior
In this study we show how online product sampling as a marketing strategy impacts consumer behavior and quantify the economic value it generates for retailers in e-commerce.