What is the Value of Improving the Customer Experience in E-Commerce?

Improve customer experience and increase engagement at your online store by simplifying checkout.

Variance Reduction in Experiments, Part 2 - Covariance Adjustment Methods

Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods.

Variance Reduction in Experiments, Part 1 - Intuition

The intuition behind variance reduction and why it is important in randomized experiments.

Fewer Clicks, More Purchases

We study how introducing a one-step checkout algorithm impacts consumer behavior and the economic value it generates for retailers in e-commerce.

An Intuitive Explanation for Inverse Propensity Weighting in Causal Inference

Understanding the roots of Inverse Propensity Weighting through a simple example.

The Impact of Online Product Sampling on Customer Behavior

In this study we show how online product sampling as a marketing strategy impacts consumer behavior and quantify the economic value it generates for retailers in e-commerce.