Improve customer experience and increase engagement at your online store by simplifying checkout.
Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods.
The intuition behind variance reduction and why it is important in randomized experiments.
We study how introducing a one-step checkout algorithm impacts consumer behavior and the economic value it generates for retailers in e-commerce.
Understanding the roots of Inverse Propensity Weighting through a simple example.
In this study we show how online product sampling as a marketing strategy impacts consumer behavior and quantify the economic value it generates for retailers in e-commerce.