What is the Value of Improving the Customer Experience in E-Commerce?

Improve customer experience and increase engagement at your online store by simplifying checkout.

Variance Reduction in Experiments, Part 2 - Covariance Adjustment Methods

Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods.

Variance Reduction in Experiments, Part 1 - Intuition

The intuition behind variance reduction and why it is important in randomized experiments.

An Intuitive Explanation for Inverse Propensity Weighting in Causal Inference

Understanding the roots of Inverse Propensity Weighting through a simple example.

The Impact of Online Product Sampling on Customer Behavior

In this study we show how online product sampling as a marketing strategy impacts consumer behavior and quantify the economic value it generates for retailers in e-commerce.