Improve customer experience and increase engagement at your online store by simplifying checkout.
Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods.
The intuition behind variance reduction and why it is important in randomized experiments.
Understanding the roots of Inverse Propensity Weighting through a simple example.
In this study we show how online product sampling as a marketing strategy impacts consumer behavior and quantify the economic value it generates for retailers in e-commerce.