Murat Unal
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Why are Randomized Experiments the Gold Standard in Causal Inference?

Understanding the identifying assumptions in experiments.

By Murat Unal in Causal Inference

March 6, 2023

What is the Value of Improving the Customer Experience in E-Commerce?

Improve customer experience and increase engagement at your online store by simplifying checkout.

By Murat Unal in Marketing Analytics Causal Inference Causal Machine Learning

February 27, 2023

Identification - The Key to Credible Causal Inference

Improve your causal IQ and build trust in your causal inference by mastering identification.

By Murat Unal in Causal Inference

February 22, 2023

Variance Reduction in Experiments, Part 2 - Covariance Adjustment Methods

Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods.

By Murat Unal in Causal Inference Marketing Analytics

February 5, 2023

Variance Reduction in Experiments, Part 1 - Intuition

The intuition behind variance reduction and why it is important in randomized experiments.

By Murat Unal in Causal Inference Marketing Analytics

February 1, 2023

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What I’m Writing About

  • Why are Randomized Experiments the Gold Standard in Causal Inference?

  • What is the Value of Improving the Customer Experience in E-Commerce?

  • Identification - The Key to Credible Causal Inference

  • Variance Reduction in Experiments Part2: Covariate Adjustment Methods

  • Variance Reduction in Experiments Part1: Intuition

  • An Intuitive Explanation for Inverse Propensity Weighting in Causal Inference

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